Opportunity@Work and the Ad Council Rally Employers Seeking a Resilient, Competitive Workforce to "Look Beyond the Paper"

(PRNewsfoto/The Ad Council New York)

New PSAs for Skills-First Hiring campaign highlight the competitive advantage of hiring STARs - workers Skilled Through Alternative Routes 

NEW YORK, Nov. 5, 2025 /PRNewswire/ -- Building on the measurable success of the first "Tear the Paper Ceiling" launch in 2022, the Ad Council and Opportunity@Work today unveiled new public service advertisements (PSAs), titled "Story Unfold," encouraging employers to embrace skills-first hiring practices and access overlooked talent.

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