- New global research commissioned by ROYAL CANIN® reveals disconnect in how owners understand their pet's ageing with over a third surveyed (38%) believing nothing can be done about it*, while over half (55%) of those surveyed avoid thinking or talking about their pets ageing because it feels too sad.¹
- Despite this, 74% are buying gifts for pet birthdays** and almost a third (30%) say they spend more on birthday gifts for their pet than their children.***Â
- However, this emotional connection is not always translated into early action, as over 2 in 5 (44%) only think about ageing once health issues arise*, indicating that there may be a lack of awareness around when to act.¹Â
MONTPELLIER, France, May 11, 2026 /PRNewswire/ -- Millions of dogs and cats adopted during the COVID-19 pandemic are now reaching midlife2,4 - a life stage recognised in the latest veterinary science as a critical window for long-term health3 - yet new global research suggests many pet owners find it difficult to engage with this moment or they actively avoid it.
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