iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share

BEIJING, Oct. 10, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, has announced an increase in audience engagement across its ecosystem during the National Day holiday from October 1 to 7. Driven by a robust content slate and the rising popularity of multi-terminal viewing, average daily viewing time grew by more than 12% compared to the pre-holiday period.

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