First-Time Entrepreneur Turns Lifelong Coffee Passion Into Grateful Coffee, a New Online Destination for Flavor-Focused Drinkers

kAmk^Am

kAmQQx 92G6 DA6?E J62CD 6IA=@C:?8 5:776C6?E 4@7766D[ =62C?:?8 H92E >2<6D 6249 @?6 F?:BF6[ 2?5 72==:?8 :? =@G6 H:E9 7=2G@CD x ?6G6C 6IA64E65] vC2E67F= r@7766 :D >J H2J @7 EFC?:?8 E92E A6CD@?2= ;@FC?6J :?E@ D@>6E9:?8 @E96CD 42? 6?;@J] x H2?E A6@A=6 E@ G:D:E @FC DE@C6 2?5 7:?5 D@>6E9:?8 E92E >2<6D E96:C >@C?:?8 766= 2 =:EE=6 >@C6 DA64:2=]Q — $A@<6DA6CD@?[ vC2E67F= r@7766Qp =:76=@?8 4@7766 6?E9FD:2DE 92D 492??6=65 A6CD@?2= A2DD:@? :?E@ 2 ?6H G6?EFC6[ =2F?49:?8 vC2E67F= r@7766 2D 2? @?=:?6 56DE:?2E:@? 7@C BF2=:EJ\5C:G6? 4@7766 =@G6CD] %96 3C2?5 7@4FD6D @? @776C:?8 5:G6CD6[ 8C62E\E2DE:?8 4@7766 G2C:6E:6D 2?5 3F:=5:?8 2 =@J2= 4FDE@>6C 32D6 E9C@F89 2FE96?E:4 565:42E:@? E@ E96 4C27E]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmq69:?5 6G6CJ >6>@C23=6 3C2?5 E96C6 :D 2 DE@CJ[ 2?5 7@C vC2E67F= r@7766[ E92E DE@CJ 368:?D H:E9 2 7:CDE\E:>6 6?EC6AC6?6FC H9@ 564:565 E92E 2 =:76=@?8 =@G6 @7 4@7766 56D6CG65 E@ 364@>6 D@>6E9:?8 3:886C] %96 C6DF=E :D 2 ?6H=J =2F?4965 @?=:?6 DE@C6 E92E 3C:?8D E@86E96C 2 42C67F==J D6=64E65 C2?86 @7 4@7766 G2C:6E:6D[ 6249 49@D6? 7@C :ED 5:DE:?4E 7=2G@C AC@7:=6 2?5 @G6C2== BF2=:EJ]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 7@F?56C @7 vC2E67F= r@7766 5@6D ?@E 4@>6 7C@> 2 324<8C@F?5 @7 4@CA@C2E6 C6E2:= @C =2C86\D42=6 7@@5 5:DEC:3FE:@?] x?DE625[ E96 ;@FC?6J DE2CE65 2E E96 <:E496? 4@F?E6C[ H:E9 J62CD @7 A6CD@?2= 6IA=@C2E:@? :?E@ 5:776C6?E C@2DED[ @C:8:?D[ 2?5 3C6H:?8 >6E9@5D] %92E 8C2DDC@@ED 65F42E:@? 3642>6 E96 7@F?52E:@? 7@C 2 3FD:?6DD 3F:=E @? 86?F:?6 <?@H=6586 2?5 2FE96?E:4 6?E9FD:2D> C2E96C E92? 3@2C5C@@> DEC2E68J]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm{2F?49:?8 2 4@7766 3FD:?6DD 2D 2 7:CDE\E:>6 @H?6C 4@>6D H:E9 :ED @H? D6E @7 492==6?86D[ 7C@> D@FC4:?8 AC@5F4ED E92E >66E 9:89 A6CD@?2= DE2?52C5D E@ 4C62E:?8 2? @?=:?6 D9@AA:?8 6IA6C:6?46 E92E 766=D H6=4@>:?8 2?5 :?EF:E:G6] %96 7@F?56C 92D 2AAC@24965 6249 @7 E96D6 492==6?86D H:E9 E96 D2>6 4FC:@D:EJ 2?5 56E6C>:?2E:@? E92E @C:8:?2==J DA2C<65 E96 A2DD:@? 7@C 4@7766 :ED6=7] %96 C6DF=E :D 2? @?=:?6 DE@C6 E92E 766=D A6CD@?2= H:E9@FE D24C:7:4:?8 AC@76DD:@?2=:D>]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 AC@5F4E D6=64E:@? 2E vC2E67F= r@7766 C67=64ED 2 36=:67 E92E G2C:6EJ :D 6DD6?E:2= E@ 2 7F=7:==:?8 4@7766 6IA6C:6?46] %96 DE@C6 762EFC6D >F=E:A=6 @AE:@?D E92E DA2? 5:776C6?E C@2DE =6G6=D[ 7=2G@C ?@E6D[ 2?5 @C:8:?D] %9:D 5:G6CD:EJ :D :?E6?E:@?2=] %96 7@F?56C F?56CDE2?5D E92E 4@7766 AC676C6?46D 2C6 566A=J A6CD@?2= 2?5 E92E @776C:?8 2 3C@25 3FE 4FC2E65 C2?86 :D E96 36DE H2J E@ 4@??64E H:E9 4FDE@>6CD H9@ 92G6 5:776C6?E E2DE6D 3FE D92C6 2 4@>>@? 2AAC64:2E:@? 7@C BF2=:EJ]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmrFDE@>6C C6E6?E:@? :D 2 <6J AC:@C:EJ 7@C E96 3FD:?6DD] %96 7@F?56C 92D DA@<6? @A6?=J 23@FE E96 56D:C6 E@ 3F:=5 D@>6E9:?8 =2DE:?8 C2E96C E92? D@>6E9:?8 7=2D9J] vC2E67F= r@7766 :D 56D:8?65 E@ 36 2 56DE:?2E:@? E92E 4FDE@>6CD C6EFC? E@ C68F=2C=J[ ?@E 3642FD6 @7 288C6DD:G6 5:D4@F?ED @C AFD9J 6>2:= 42>A2:8?D[ 3FE 3642FD6 E96 AC@5F4ED 4@?D:DE6?E=J 56=:G6C @? E96:C AC@>:D6] %CFDE[ 3F:=E @?6 @C56C 2E 2 E:>6[ :D E96 8C@HE9 DEC2E68J]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 @?=:?6 DE@C6 92D 366? 4@?DECF4E65 H:E9 E96 4FDE@>6C ;@FC?6J :? >:?5] }2G:82E:@? :D 4=62? 2?5 DEC2:89E7@CH2C5[ AC@5F4E 56D4C:AE:@?D 2C6 :?7@C>2E:G6 H:E9@FE 36:?8 @G6CH96=>:?8[ 2?5 E96 4964<@FE AC@46DD :D 56D:8?65 E@ >:?:>:K6 F??646DD2CJ DE6AD] %96D6 56E2:=D >2J D66> D>2==[ 3FE E96J C67=64E 2 3C@256C 4@>>:E>6?E E@ C6DA64E:?8 E96 4FDE@>6CVD E:>6 2?5 >2<:?8 6G6CJ :?E6C24E:@? H:E9 E96 3C2?5 2 A@D:E:G6 @?6]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 E:>:?8 @7 E96 =2F?49 2=:8?D H:E9 2 3C@256C 4F=EFC2= D9:7E E@H2C5 DFAA@CE:?8 :?56A6?56?E 2?5 D>2==\32E49 AC@5F46CD] r@?DF>6CD 2C6 :?4C62D:?8=J D66<:?8 2=E6C?2E:G6D E@ >2DD\>2C<6E 4@7766 3C2?5D[ =@@<:?8 7@C AC@5F4ED E92E @776C D@>6E9:?8 >@C6 A6CD@?2= 2?5 >@C6 :?E6?E:@?2=] vC2E67F= r@7766 7:ED ?2EFC2==J :?E@ E9:D >@G6>6?E[ @776C:?8 2? 2FE96?E:4 2=E6C?2E:G6 7@C E9@D6 H9@ H2?E E@ <?@H E92E E96 A6CD@? 369:?5 E96 3C2?5 86?F:?6=J 42C6D 23@FE H92E E96J 2C6 D6==:?8]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm{@@<:?8 29625[ E96 7@F?56C A=2?D E@ 8C@H E96 3FD:?6DD @C82?:42==J[ 255:?8 ?6H AC@5F4ED 32D65 @? A6CD@?2= 5:D4@G6CJ 2?5 4FDE@>6C 56>2?5] %96C6 :D ?@ CFD9 E@ 364@>6 E96 3:886DE 4@7766 DE@C6 @? E96 :?E6C?6E] x?DE625[ E96 7@4FD C6>2:?D @? 36:?8 @?6 @7 E96 >@DE 86?F:?6] t249 ?6H 255:E:@? E@ E96 42E2=@8 H:== 8@ E9C@F89 E96 D2>6 42C67F= 6G2=F2E:@? AC@46DD E92E 567:?65 E96 @C:8:?2= =:?6FA]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmu@C 4@7766 5C:?<6CD H9@ G2=F6 E2DE6[ G2C:6EJ[ 2?5 E96 <?@H=6586 E92E E96:C AFC492D6 DFAA@CED 2 A2DD:@?2E6 :?56A6?56?E 3FD:?6DD[ vC2E67F= r@7766 C6AC6D6?ED 2 H6=4@>6 ?6H @AE:@?] %96 DE@C6 :D @A6? 2?5 C625J E@ D6CG6 2?J@?6 H9@ 36=:6G6D E96:C 52:=J 4FA @7 4@7766 D9@F=5 36 D@>6E9:?8 H@CE9 =@@<:?8 7@CH2C5 E@]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 7@F?56C :?G:E6D 2== 4FC:@FD 4@7766 =@G6CD E@ G:D:E E96 DE@C6[ 6IA=@C6 E96 D6=64E:@?[ 2?5 5:D4@G6C 2 ?6H 72G@C:E6]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmr~}%pr%i k2 C6=lQ?@7@==@HQ 9C67lQ9EEAi^^8C2E67F=\4@7766\DE@C6]>JD9@A:7J]4@>^Q E2C86ElQ03=2?<Qm9EEAi^^8C2E67F=\4@7766\DE@C6]>JD9@A:7J]4@>^k^2mk^Am

kAmkDA2? DEJ=6lQ7@?E\D:K6i`gAI P:>A@CE2?EjQm|65:2 r@?E24Ek^DA2?mk^Am

kAmkDEC@?8mr@>A2?J }2>6ik^DEC@?8mk2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^4@>A2?J?2>6^8C2E67F=\4@7766\DE@C6]>JD9@A:7J]4@>0`h``gf]9E>=Q C6=lQ?@7@==@HQmvC2E67F= 4@7766k^2mk^Am

kAmkDEC@?8mr@?E24E !6CD@?ik^DEC@?8m y@9? (2ED@?k^Am

kAmkDEC@?8mt>2:=ik^DEC@?8mk2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^6>2:=04@?E24E0FD]A9AnACl7:CDEE:>6\6?EC6AC6?6FC\EFC?D\=:76=@?8\4@7766\A2DD:@?\:?E@\8C2E67F=\4@7766\2\?6H\@?=:?6\56DE:?2E:@?\7@C\7=2G@C7@4FD65\5C:?<6CDQ C6=lQ?@7@==@HQm$6?5 t>2:=k^2mk^Am

kAmkDEC@?8mr@F?ECJik^DEC@?8m &?:E65 $E2E6Dk^Am

kAmkDEC@?8m(63D:E6ik^DEC@?8mk2 9C67lQ9EEAi^^8C2E67F=\4@7766\DE@C6]>JD9@A:7J]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEAi^^8C2E67F=\4@7766\DE@C6]>JD9@A:7J]4@>^k^2mk^Am

kAmk^Am

kAm k^Am

kAm!C6DD #6=62D6 s:DEC:3FE65 3J k2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>Qmpq}6HDH:C6]4@>k^2mk^Am

kAm%@ G:6H E96 @C:8:?2= G6CD:@? @? pq}6HDH:C6 G:D:Ei k2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^AC6DDC6=62D6D^7:CDEE:>6\6?EC6AC6?6FC\EFC?D\=:76=@?8\4@7766\A2DD:@?\:?E@\8C2E67F=\4@7766\2\?6H\@?=:?6\56DE:?2E:@?\7@C\7=2G@C7@4FD65\5C:?<6CD0gacdf_]9E>=Qmu:CDE\%:>6 t?EC6AC6?6FC %FC?D {:76=@?8 r@7766 !2DD:@? x?E@ vC2E67F= r@7766[ 2 }6H ~?=:?6 s6DE:?2E:@? 7@C u=2G@C\u@4FD65 sC:?<6CDk^2mk^Am

kAmk:>8 DC4lQ9EEADi^^HHH]23?6HDH:C6]4@>^AC6DD0DE2E]A9AnACl7:CDEE:>6\6?EC6AC6?6FC\EFC?D\=:76=@?8\4@7766\A2DD:@?\:?E@\8C2E67F=\4@7766\2\?6H\@?=:?6\56DE:?2E:@?\7@C\7=2G@C7@4FD65\5C:?<6CDQ 2=ElQQ H:5E9lQ`AIQ 96:89ElQ`AIQ ^mk^Am