Bustr Champions Body Positivity: New Data Reveals Authentic Desire for Curves Outlasts Fashion Trends

NEW YORK, Dec. 9, 2025 /PRNewswire/ -- Amid industry alarm that 'curvy is no longer popular,' and as fashion shows face concern for featuring fewer plus-size models—a "360 turn" from previous years—cultural critics are once again declaring the end of the Body Positivity era. Yet, Bustr, the premier BBW (Big Beautiful Women) dating app for curvy women and the men who admire them, released new data today that challenges this narrative. The 2025 Body Confidence and Social Trends Report reveals that while mainstream media may be reverting to thin-centric ideals, the real-world demand for authentic, body-inclusive connection is stronger than ever.

While the cultural pendulum swings back toward early-2000s thinness, the plus-size economy tells a different story, with the clothing market projected to reach US$375.7 Billion by 2030 (source from Plus-Size Clothing Market - Global Strategic Business Report). In the last quarter alone, Bustr's internal data mirrors this resilience: despite—or perhaps because of—the shifting cultural tides, the app has seen a 25% year-over-year increase in active users and a 15% jump in premium memberships.