Ford Opens Employee Pricing to Everyone — Here's What It Means and Why They're Doing It Now

(BPT) - Rising grocery bills, higher gas prices, insurance premiums ticking up; all of it adds up to more Americans feeling financially squeezed. So, when the country's largest employer of hourly U.S. autoworkers says it is opening its employee pricing to the public, it's worth understanding what's on the table and what's behind the announcement.

Starting May 1, Ford is launching a new pricing program "American Value for American Values" which will run through July 6 and offer employee pricing on most new 2025 and 2026 Ford and Lincoln vehicles to all U.S. customers. You pay what a Ford Motor Company employee pays, which is their pricing, well below the Manufacturer's Suggested Retail Price. The program can save buyers anywhere from several hundred to several thousand dollars depending on the vehicle.

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