Beyond Bargains: The Rise of the Value-Seeker

(BPT) - Inflation has impacted consumer spending habits as buyers appear to be more focused on getting the most out of every dollar they spend. But it's not about finding the cheapest product, it's about finding something that feels worth it. For this, consumers are turning to MVP brands, offering "more value for the price."

According to recently released research from Deloitte, four in 10 American consumers are now "value-seekers," meaning they engage in three or more cost-conscious, deal-driven or convenience-sacrificing behaviors per month while buying groceries, booking a leisure trip, dining out, making retail purchases or even buying a vehicle. Deloitte's Value-Seeking Behavior index rose 10% from September 2024 to April 2025.

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