(BPT) - As more Americans rethink their skin care rituals, the rise of clean beauty is inspiring a shift toward pure, intentional ingredients rooted in nature.
For many people, skin care is as simple as applying a daily moisturizer. But a 2025 survey conducted for Aura Cacia by Suzy, a leading end-to-end market research platform, shows that consumers are asking deeper questions about what's in their products and how those ingredients support their overall well-being.
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