Unwrapping Holiday Shopping: What 44 Billion Emails Reveal About When Consumers Really Buy

(NewsUSA) - Analysis of more than 44 billion emails and 83 million text messages uncovers surprising patterns in when holiday shoppers buy, and what brings them back

Black Friday and Cyber Monday (BFCM) may be among the biggest shopping days of the holiday season, but new research suggests consumer activity continues well beyond those major promotional events.

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