Crayola Wants to Know This Back-to-School Season: What’s Your Favorite Color?

(BPT) - There's something energizing about the start of a new school year, especially the moment kids open fresh packs of their favorite Crayola crayons, markers, and colored pencils. These vibrant tools don't just fill pencil cases; they spark creativity, fuel imagination, and empower self-expression both in the classroom and at home. With every bold stroke and colorful doodle, kids are inspired to explore, learn, and make their mark on the world.

Crayola drawing connections between color and creativity isn't just anecdotal—research backs it up. According to a 2024 Color Perception Survey* conducted by Crayola in partnership with the Ad Council Research Institute, color rates as the most impactful element in planning important milestones, symbolizing meaningful aspects of life and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to color also lend themselves to self-expression, as 87% of those surveyed believe that color significantly influences creativity.

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