The latest morning show ratings are in, and NBC’s Today continues to hold the top spot in total viewers, posting a significant increase over the same period last year.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Today averaged 3.289 million total viewers and 637,000 viewers in the key Adults 25-54 demographic for the week of February 16.

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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