CONWAY — A new Sierra store is scheduled to open in North Conway on Aug. 23 in Northway Plaza on Route 16. As part of the TJ Maxx Family of Brands, Sierra offers a wide array of apparel, footwear, and gear to help the entire family get active in the ways that suit them best from hiking, to swimming, walking the dog, and everything in-between.

Sierra offers an impressive variety of top-tier brands and a vast selection of products for men, women, kids, and pets — at generally up to 60 percent less than the regular prices of comparable items at full-price department & specialty stores!

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