The CRM AI tools built for email personalization are the ones teams often overlook

A young professional utilizing an AI email personalization for their company's customized email templates.

Many sales teams have enough faith in AI to let it help them with prospect outreach. In fact, HubSpot’s 2025 State of Sales Report reveals that 83% of sales professionals agree that AI can be used to personalize prospect engagement, and 31% deem it the tool that delivers the highest return. Despite that, 72% of sales organizations fail to invest in high-value sales activities (such as email personalization), according to a Gartner survey conducted in 2026.

Originally published on nutshell.com, part of the BLOX Digital Content Exchange.

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