Many sales teams have enough faith in AI to let it help them with prospect outreach. In fact, HubSpot’s 2025 State of Sales Report reveals that 83% of sales professionals agree that AI can be used to personalize prospect engagement, and 31% deem it the tool that delivers the highest return. Despite that, 72% of sales organizations fail to invest in high-value sales activities (such as email personalization), according to a Gartner survey conducted in 2026.
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