Google searches for testosterone just hit their highest levels ever, turning a once clinical topic into one of the internet’s top health trends—and raising new questions about who's searching and why. Beyond middle-aged men, more women are now researching testosterone, and some of the fastest-rising queries reflect a mix of credible health concerns and viral speculation. To better understand these patterns, a new study from Invigor Medical identifies the U.S. states where testosterone-related search interest is highest, how this interest has evolved over the past decade, and which specific search terms are gaining the most traction, using the latest data from Google Trends.

Google searches for testosterone just hit their highest levels ever, turning a once clinical topic into one of the internet’s top health trends—and raising new questions about who's searching and why. Beyond middle-aged men, more women are now researching testosterone, and some of the fastest-rising queries reflect a mix of credible health concerns and viral speculation. To better understand these patterns, a new study from Invigor Medical identifies the U.S. states where testosterone-related search interest is highest, how this interest has evolved over the past decade, and which specific search terms are gaining the most traction, using the latest data from Google Trends.