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Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker. The findings show younger audiences now place greater emphasis on third-party validation such as independent research, expert opinion […]

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Peer pressure isn't what it used to be — a new study has found more teens feel pressured to be online than they do to smoke, vape, ditch class and even drink. The poll of 2,000 American children aged 11 to 17 found 44% feel peer pressure to be online or on social media. That's […]