Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

• Hyundai Motor Group hosts "HMG Autonomous Driving Media Day", outlining its roadmap for the next era of autonomous driving; first showcase of Level 2++ technology
• Dual-Track strategy accelerates Level 2+ production through NVIDIA collaboration while internalizing key autonomous driving technologies through proprietary Atria AI
  
  ...NVIDIA solutions-based Level 2+ production targeted for the H1 2028 and Level 2++ in H2 2028, followed by Atria AI-powered Level 2++ vehicles in H2 2029
  
  ...Progressive sensor standardization across Hyundai Motor, Kia, 42dot and Motional brings together autonomous driving capabilities across the Group
• Data Flywheel strategy establishes a virtuous cycle of data collection, training, validation and deployment to continuously advance AI capabilities
  
  ...Expands the Group's data ecosystem by leveraging its annual sales of 7 million vehicles and Data Union framework, while implementing a data-centric development framework based on hard example mining, continuous training and SER
  
  ...Real-world Level 4 pilot to launch in Gwangju by year-end in partnership with Korea's Ministry of Land, Infrastructure and Transport to secure large-scale validation data
• 42dot shares Vision-Language-Action (VLA)-based autonomous driving technology that integrates visual information and language-based reasoning to guide driving decisions
  
  ...VLA research focuses on addressing edge cases, while parallel development of end-to-end (E2E) autonomy and VLA models enhances technical stability and scalability
  
  ...VLA model validation currently underway, with on-road testing and the full development process scheduled to run through early next year
• New Atria AI urban driving videos — an executive ride-along, one-take footage, and edge-case handling — are live on the Group's YouTube channel

SEOUL, South Korea, Sept. 12, 2026 /PRNewswire/ -- Hyundai Motor Group (the Group) announced that it has put its Data Flywheel into full operation, marking a new phase in its autonomous driving technology strategy. The system creates a virtuous cycle of data collection, AI training, validation and deployment to secure a competitive advantage through accelerated learning and technology development.