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Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker. The findings show younger audiences now place greater emphasis on third-party validation such as independent research, expert opinion […]

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Nine in 10 Americans use AI on their phone — but only 38% actually realize that they do. A survey of 2,000 adults explored how AI is used every day, finding that many were unaware of its presence in their everyday lives — like weather alerts (42%), call screening (35%), autocorrect (34%), voice assistants (26%) […]

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Half of Americans say they’re more disconnected than ever — but in a good way, according to new research. In the survey of 2,000 Americans, 50% said they’ve made a point to disconnect digitally and spend less time on screens for their well-being. And young Americans are trailblazing this trend, with more Gen Z (63%) […]