CONWAY — Local musicians are invited to attend a free recycle and restring event at North Conway Music Center in North Conway on Saturday, April 20, from 10 a.m. to 3 p.m.

Sponsored by D’Addario and international recycling company TerraCycle, musicians can bring any old instrument strings for recycling and get their electric or acoustic guitars restrung with D’Addario NYXL or Nickel Bronze Acoustic strings. Old strings collected during the event will be recycled through Playback, D’Addario’s free, national recycling program.

“Instrument strings have been a huge waste for us in the past, and it’s great that D’Addario has teamed up with TerraCycle to provide a program for dealers that confronts this issue” says store owner, Brian Charles. “We are looking to minimize landfill usage by collecting used instrument strings, regardless of brand, for recycling.”

North Conway Music Center is a locally owned business for musicians, students, teachers and music lovers. It first started out as a small space offering guitar strings and clarinet reeds to local musicians.

In the past 10 years, it has grown exponentially and now offers many items like woodwinds, books, music, CDs and more. The present location on the North Conway strip is about 4,000 square feet and staffs teachers committed to helping you find answers to your questions.

Playback is the world’s first instrument string recycling program, launched through a partnership between D’Addario and innovative recycling company, TerraCycle. The program is a part of D’Addario’s Players Circle loyalty program and allows registered users to recycle their used strings in exchange for extra Players Circle points.

Musicians attending the recycle and restring events will receive a code at the event, redeemable for extra Players Circle points. Points can be used towards merchandise or donated to the D’Addario Foundation, the company’s nonprofit organization supporting music education in under-served communities.

D’Addario has been consistently committed to the environment, working to reduce their company’s packaging waste and use the most environmentally responsible packaging available on the market. Their partnership with TerraCycle allows them to further reinforce their role as an environmental leader in the music industry.

TerraCycle is a global leader in recycling typically non-recyclable waste, working with companies to implement recycling initiatives and finding solutions for materials otherwise destined for landfill.

Musicians interested in recycling through Playback can go to daddario.com/playback.

For more information on the recycle and restring event, call North Conway Music Center at (603) 356-3562.

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