Division of Travel and Tourism’s 2019 Summer Marketing Campaign

Division of Travel and Tourism will select digital advertisers to target audiences that are attracted to outdoor adventures. (COURTESY PHOTO)

CONCORD — The state Division of Travel and Tourism’s summer marketing campaign this year will continue to highlight New Hampshire's "Live Free" spirit and reinforce the state’s variety within proximity. Building off last summer’s success and adopting new media tactics, the campaign will position New Hampshire as a premier summer destination in New England, New York, Montreal and Toronto among target audiences of millennials, Gen Xers and empty nesters.

Promotions and placements include a 30-second family and an active adventure TV spot on stations across the Northeast. Attention-grabbing out-of-home placements — from a Penn Station takeover to high-traffic transit placements — will serve up larger-than-life posters, looping video and clever contextual messages. Digital display advertising partners have been selected to align with audiences that have a propensity for travel and outdoor adventures.

To view a preview video of the campaign and download the 2019 media plan, go to visitnh.gov/industry-members/industry-resources/media-plan/summer.

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