CONWAY — Mount Washington Radio & Gramophone LLC, a locally owned and operated radio group in North Conway has announced a format change to one of its three stations.
WBNC, which previously provided travelers information, is now known as Easy 95.3 FM, featuring "easy listening favorites" from the late 1950s through today.
Elton John, Johnny Mathis, Diana Ross, The Beach Boys, Chicago, Nora Jones, Barry Manilow, Whitney Houston, Air Supply, Stevie Wonder, Celine Dion, Lionel Ritchie and Hall and Oates are just some of the artists that can be heard on the new Easy 95.3. WBNC will also provide local weather reports, as well as community happenings.
Ron Frizzell, consultant to the Mount Washington Radio Group, developed the format specifically for the demographics of the Mount Washington Valley, where just over 50 percent of the local population is over the age of 50.
"I heard more times than you can count, there was nothing for them on the radio dial," Frizzell remarked. "This is a direct and tested response to that request. The same format was launched on Cape Cod two years ago, and it has become one of the Cape's most listened-to radio stations."
WBNC's Stationality should also be a familiar voice to those in the Valley.
Karen E. Williams returns to the airwaves from 9 a.m.-5 p.m., Monday-Friday, bringing all the hits, song and artist anecdotes and even a memory or two from the time.
Williams debuted as the evening host on WMWV in 1992, hosting her own specialty show, "Prelude to the Weekends." She also hosted the "Sunday Morning Jazz Encounter," beginning in 2008.
A website and social media page will be available in the coming weeks.
Mount Washington Radio & Gramophone, serving Carroll County and parts of Western Maine, is located in the Settlers Green Outlet Village, on Route 16, North Conway.
The group includes two other stations; WMWV 93.5 FM (AAA), and WVMJ-Magic 104.5 FM and 98.1 GM (TOP 40). WBNC first went on the air in 1955, transmitting at 1050 AM (WPQR).