Businesses team up to help vacationers 'read, relax, revel and restore'

CONWAY — It started with a pretty simple email. "Hey, do you want to do a Read & Relax promotion for vacation week?" That was the start of the Read, Relax, Revel and Restore promotion that is running through this vacation week and all the way through March 3.
White Birch Books, Fields of Ambrosia and the White Mountain Cupcakery are hoping that by partnering together, visitors and locals will make their way to all three of the stores and then get the bonus of a special deal at the new Studio Intervale. The idea is simple. Shop at any of the three stores and pick up a My Favorite Things Pass. While shopping at the other two stores, get a 10 percent discount on your purchases. Once you've shopped at all three stores, sign up with Studio Intervale for a restoring massage, or a yoga class, personal training or even a zumba class — and get 10 percent off.
"The idea is to get people from one end of town to the other and to maybe try a store they haven't been to before," explained Deb Jasien, the originator of the idea and the owner of Fields of Ambrosia. "A promotion like this raises all of our profiles and hopefully introduces people to new things."
Laura Lucy, owner of White Birch Books added, "So far this promotion has been a lot of fun. People might know about one store and not the other, or they are new to the area and haven't heard of either. We've had a very good time sending them off to get a delicious cupcake or to get a wonderful hand-crafted lotion for their wind-burned cheeks. This has been a win-win-win all around."
For more information about the participating stores, call White Birch Books at 356-3200, Fields of Ambrosia at 356-3532, the White Mountain Cupcakery at 733-5310 or Studio Intervale at 387-8691.